The partners
Built by operators who've done the work.
Most AI consultants come from one of two places: technology, or strategy. We come from a third — operations. We've built companies, run organizations, shipped products, and managed supply chains. That experience shapes everything about how we work.
OUR PHILOSPHY
01
Engineered for production, not demos
A system that works in a controlled environment is a starting point, not a deliverable. We design and build for the conditions your business actually operates in.
02
Start with the operation, not the technology
AI is a means, not an end. Before we recommend anything, we understand how your business creates value — and where the friction lives.
03
Measure what matters
Good decisions require good information. We build measurement infrastructure alongside the systems, so you always know what's working and where to push next.
04
Adoption over sophistication
The most impressive system is worthless if your team works around it. We design for the people who have to use it every day — which means ruthlessly prioritizing what's simple, clear, and actually gets used.
The Team
Three partners. Decades of operating experience. One focus.
Sebastian brings over 12 years of experience founding and scaling capital-backed technology companies, alongside earlier careers at Nestlé and Euromonitor International. As a repeat founder and CEO, he built B2B SaaS platforms focused on small and mid-size business productivity — raising $24M in venture funding, growing to 80+ employees across U.S. and European offices, and reaching tens of thousands of customers with over $36M in annual transaction volume on platform. His operating background is defined by building the systems, data infrastructure, and growth engines that let businesses scale with clarity. His leadership philosophy centers on what he calls measured freedom — establishing strong performance frameworks that give teams the data they need to make great decisions and the room to execute creatively within them. At Elvetica, Sebastian works with mid-market companies navigating AI-driven disruption — helping them redesign their operations and deploy agentic workflows before the window to adapt closes.
$24M
Venture capital raised
$36M+
Annual platform transaction volume
80
Team scaled across US & Europe
Sebastian brings over 12 years of experience founding and scaling capital-backed technology companies, alongside earlier careers at Nestlé and Euromonitor International. As a repeat founder and CEO, he built B2B SaaS platforms focused on small and mid-size business productivity — raising $24M in venture funding, growing to 80+ employees across U.S. and European offices, and reaching tens of thousands of customers with over $36M in annual transaction volume on platform. His operating background is defined by building the systems, data infrastructure, and growth engines that let businesses scale with clarity. His leadership philosophy centers on what he calls measured freedom — establishing strong performance frameworks that give teams the data they need to make great decisions and the room to execute creatively within them. At Elvetica, Sebastian works with mid-market companies navigating AI-driven disruption — helping them redesign their operations and deploy agentic workflows before the window to adapt closes.
$24M
Venture capital raised
$36M+
Annual platform transaction volume
80
Team scaled across US & Europe
Sebastian brings over 12 years of experience founding and scaling capital-backed technology companies, alongside earlier careers at Nestlé and Euromonitor International. As a repeat founder and CEO, he built B2B SaaS platforms focused on small and mid-size business productivity — raising $24M in venture funding, growing to 80+ employees across U.S. and European offices, and reaching tens of thousands of customers with over $36M in annual transaction volume on platform. His operating background is defined by building the systems, data infrastructure, and growth engines that let businesses scale with clarity. His leadership philosophy centers on what he calls measured freedom — establishing strong performance frameworks that give teams the data they need to make great decisions and the room to execute creatively within them. At Elvetica, Sebastian works with mid-market companies navigating AI-driven disruption — helping them redesign their operations and deploy agentic workflows before the window to adapt closes.
$24M
Venture capital raised
$36M+
Annual platform transaction volume
80
Team scaled across US & Europe
Jeff spent 25 years solving hard problems at the intersection of human behavior and complex systems — as a product designer, researcher, and ultimately as a design executive leading multi-disciplinary organizations at NerdWallet, Redfin, Genius Sports, Intel, and Experian. That career built something most AI consultants don't have: a practitioner's instinct for how systems actually get used, where they break down, and what it takes to scale an operation without losing what makes it work. At NerdWallet, he grew a design and research organization from 22 to 60 people — through a global pandemic and a volatile job market, without meaningful attrition. At Redfin, the design system his team launched drove measurable engagement and conversion gains cited in earnings calls. At Experian, he's named on the patent for the score planner — now a standard tool across the industry. Jeff co-founded Elvetica because he wanted to own the outcome, not advise on someone else's roadmap. As Managing Director, he runs the firm's operations and shapes how engagements are structured and delivered.
25+
Years in research, design, and leadership
$1b
Revenue as an executive team member
5
Continents of leadership experience
Jeff spent 25 years solving hard problems at the intersection of human behavior and complex systems — as a product designer, researcher, and ultimately as a design executive leading multi-disciplinary organizations at NerdWallet, Redfin, Genius Sports, Intel, and Experian. That career built something most AI consultants don't have: a practitioner's instinct for how systems actually get used, where they break down, and what it takes to scale an operation without losing what makes it work. At NerdWallet, he grew a design and research organization from 22 to 60 people — through a global pandemic and a volatile job market, without meaningful attrition. At Redfin, the design system his team launched drove measurable engagement and conversion gains cited in earnings calls. At Experian, he's named on the patent for the score planner — now a standard tool across the industry. Jeff co-founded Elvetica because he wanted to own the outcome, not advise on someone else's roadmap. As Managing Director, he runs the firm's operations and shapes how engagements are structured and delivered.
25+
Years in research, design, and leadership
$1b
Revenue as an executive team member
5
Continents of leadership experience
Jeff spent 25 years solving hard problems at the intersection of human behavior and complex systems — as a product designer, researcher, and ultimately as a design executive leading multi-disciplinary organizations at NerdWallet, Redfin, Genius Sports, Intel, and Experian. That career built something most AI consultants don't have: a practitioner's instinct for how systems actually get used, where they break down, and what it takes to scale an operation without losing what makes it work. At NerdWallet, he grew a design and research organization from 22 to 60 people — through a global pandemic and a volatile job market, without meaningful attrition. At Redfin, the design system his team launched drove measurable engagement and conversion gains cited in earnings calls. At Experian, he's named on the patent for the score planner — now a standard tool across the industry. Jeff co-founded Elvetica because he wanted to own the outcome, not advise on someone else's roadmap. As Managing Director, he runs the firm's operations and shapes how engagements are structured and delivered.
25+
Years in research, design, and leadership
$1b
Revenue as an executive team member
5
Continents of leadership experience
Roger brings over two decades of experience across military service, defense, and global commerce — in systems engineering, program management, and international operations. His approach to AI automation is forged from two disciplines most consultants have never practiced: the Marine Corps Planning Process and rigorous Systems Engineering. Roger served as the Marine Corps' first Information Management Officer, authoring doctrine subsequently adopted across all major Marine commands. He led a 230-person technology engineering organization before joining Lockheed Martin's Skunk Works, where he directed systems engineering teams on multi-million dollar programs. He holds an M.S. in Systems Engineering from the Naval Postgraduate School. After his defense career, Roger founded Tierra Cafetera, running an end-to-end specialty coffee supply chain from Colombia to roasters worldwide. For CEOs who need transformation that holds up under production conditions, Roger leads our delivery practice to build systems engineered to last.
20+
Years in systems engineering
230
Person org led at MCTSSA
M.S.
Systems Engineering, Naval Postgraduate School
Roger brings over two decades of experience across military service, defense, and global commerce — in systems engineering, program management, and international operations. His approach to AI automation is forged from two disciplines most consultants have never practiced: the Marine Corps Planning Process and rigorous Systems Engineering. Roger served as the Marine Corps' first Information Management Officer, authoring doctrine subsequently adopted across all major Marine commands. He led a 230-person technology engineering organization before joining Lockheed Martin's Skunk Works, where he directed systems engineering teams on multi-million dollar programs. He holds an M.S. in Systems Engineering from the Naval Postgraduate School. After his defense career, Roger founded Tierra Cafetera, running an end-to-end specialty coffee supply chain from Colombia to roasters worldwide. For CEOs who need transformation that holds up under production conditions, Roger leads our delivery practice to build systems engineered to last.
20+
Years in systems engineering
230
Person org led at MCTSSA
M.S.
Systems Engineering, Naval Postgraduate School
Roger brings over two decades of experience across military service, defense, and global commerce — in systems engineering, program management, and international operations. His approach to AI automation is forged from two disciplines most consultants have never practiced: the Marine Corps Planning Process and rigorous Systems Engineering. Roger served as the Marine Corps' first Information Management Officer, authoring doctrine subsequently adopted across all major Marine commands. He led a 230-person technology engineering organization before joining Lockheed Martin's Skunk Works, where he directed systems engineering teams on multi-million dollar programs. He holds an M.S. in Systems Engineering from the Naval Postgraduate School. After his defense career, Roger founded Tierra Cafetera, running an end-to-end specialty coffee supply chain from Colombia to roasters worldwide. For CEOs who need transformation that holds up under production conditions, Roger leads our delivery practice to build systems engineered to last.
20+
Years in systems engineering
230
Person org led at MCTSSA
M.S.
Systems Engineering, Naval Postgraduate School
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