Privacy Policy

Elvetica Strategy, LLC
Last Updated: Feb 1, 2026

 

Overview

At Elvetica, we respect your privacy. This policy explains what data we collect, how we use it, and your rights regarding that data.

We're direct about what we do: we collect information to understand your business needs, communicate about potential partnerships, and improve our services. No hidden purposes, no unnecessary data collection.

This policy applies to anyone who visits elvetica.co or interacts with our services.

 

Information We Collect

Information You Provide Directly

When you interact with us—through contact forms, discovery calls, workshop registrations, or lead magnets—you may provide:

  • Name: Your full name or preferred name
  • Email address: For communication and updates
  • Phone number: For scheduling calls and follow-up (you consent to receive calls and texts when providing this)
  • Company information: Business name, role, company size, revenue range, industry
  • Project details: Your operational challenges, business goals, and what you're looking for in a partnership

We only collect what we need to understand your situation and determine if we're a fit.

Information We Collect Automatically

When you visit our website, we automatically collect certain technical information:

  • Device and browser information: Browser type, operating system, device type
  • Usage data: Pages visited, time spent, links clicked, referral sources
  • IP address and location data: General geographic location (city/country level)
  • Cookies and tracking identifiers: See our Cookie Policy for details

We use this data to understand how people use our site and improve the experience.

Information from Third Parties

We may receive information about you from:

  • HubSpot (our CRM): If you've interacted with our marketing materials or attended our events
  • Analytics providers: Aggregated behavioral data from Google Analytics
  • Business databases: Publicly available company information to understand your business context

 

How We Use Your Information

We use your information for these specific purposes:

1. Partnership Development

  • Evaluating fit for potential partnerships
  • Preparing customized proposals and scopes of work
  • Conducting discovery calls and business audits
  • Communicating throughout the engagement process

2. Marketing and Communication

  • Sending newsletters about operational frameworks, growth strategies, and company updates
  • Sharing lead magnets you've requested (templates, guides, frameworks)
  • Inviting you to workshops, webinars, and events
  • Following up on inquiries and maintaining the relationship

You can opt out of marketing emails at any time using the unsubscribe link in any email.

3. Service Delivery and Operations

  • Scheduling and coordinating discovery calls and workshops
  • Managing CRM records in HubSpot
  • Providing customer support
  • Billing and payment processing (if applicable)

4. Analytics and Improvement

  • Understanding which content resonates with founders
  • Improving website navigation and user experience
  • Identifying technical issues and fixing bugs
  • Measuring the effectiveness of our marketing efforts

5. Legal and Compliance

  • Complying with legal obligations
  • Enforcing our Terms and Conditions
  • Protecting against fraud and security threats
  • Defending our legal rights if necessary

 

How We Share Your Information

We don't sell your data. We share it only in these limited circumstances:

Service Providers

We work with trusted third-party providers who help us operate:

  • HubSpot: CRM, email marketing, and contact management
  • Google Analytics: Website analytics and traffic analysis
  • Scheduling tools: Calendar and meeting coordination (e.g., Calendly, Cal.com)
  • Cloud storage providers: Secure data storage and backups
  • Communication platforms: Email services, chat widgets, and messaging tools

These providers are contractually required to protect your data and use it only for the services they provide to us.

Business Transfers

If Elvetica is acquired, merges with another company, or undergoes a business restructuring, your information may be transferred as part of that transaction. You'll be notified of any such change.

Legal Requirements

We may disclose your information if required by law, subpoena, court order, or government regulation—or if we believe disclosure is necessary to protect rights, safety, or property.

With Your Consent

We may share your information for other purposes with your explicit permission.

 

Cookies and Tracking Technologies

We use cookies and similar technologies to track activity on our website. For full details, see our Cookie Policy. Quick summary:

  • Essential cookies: Make the website work (e.g., form submissions, security)
  • Analytics cookies: Help us understand site usage (Google Analytics, HubSpot)
  • Marketing cookies: Track engagement with our marketing content and ads

You can control cookie preferences through your browser settings or our cookie consent banner.

 

Data Security

We protect your information using industry-standard security measures:

  • Encryption: Data transmitted over HTTPS with SSL/TLS encryption
  • Access controls: Limited employee access on a need-to-know basis
  • Secure storage: Data stored on secure, encrypted servers
  • Regular security reviews: Ongoing monitoring for vulnerabilities

No system is 100% secure. While we implement strong protections, we cannot guarantee absolute security. If you believe your information has been compromised, contact us immediately at info@elvetica.co.

 

Data Retention

We keep your information only as long as necessary:

  • Active inquiries and partnerships: Duration of engagement plus 7 years (for legal/tax purposes)
  • Marketing contacts: Until you unsubscribe or 3 years of inactivity, whichever comes first
  • Analytics data: Aggregated/anonymized data retained indefinitely for business insights
  • Legal obligations: As required by law (typically 7 years for business records)

You can request deletion at any time (see Your Rights below).

 

Your Rights

You have rights regarding your personal information. Here's what you can do:

Access

Request a copy of the personal information we hold about you.

Correction

Ask us to correct inaccurate or incomplete information.

Deletion

Request that we delete your personal information (with certain exceptions for legal obligations).

Opt-Out

Unsubscribe from marketing emails using the link in any email, or contact us to stop all communications.

Data Portability

Request your data in a structured, machine-readable format that you can transfer elsewhere.

Object to Processing

Object to how we process your data for specific purposes (e.g., marketing).

Withdraw Consent

If we're processing your data based on consent, you can withdraw that consent at any time.

To exercise any of these rights, contact us at info@elvetica.co. We'll respond within 30 days.

 

California Privacy Rights (CCPA)

If you're a California resident, you have additional rights under the California Consumer Privacy Act:

Categories of Personal Information We Collect

  • Identifiers: Name, email, phone number, IP address
  • Commercial information: Purchase history, partnership interests
  • Internet activity: Browsing behavior, website interactions
  • Professional information: Company name, role, industry
  • Inferences: Preferences and characteristics derived from your activity

Your CCPA Rights

  • Right to Know: What personal information we collect, use, and share
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: We don't sell personal information, so no opt-out is needed
  • Right to Non-Discrimination: We won't discriminate against you for exercising your rights

To submit a CCPA request, email info@elvetica.co with "CCPA Request" in the subject line. We'll verify your identity and respond within 45 days.

 

European Privacy Rights (GDPR)

If you're in the European Economic Area (EEA), UK, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing

We process your data based on:

  • Consent: When you provide information voluntarily (e.g., contact forms)
  • Legitimate interests: Business development, marketing, and service improvement
  • Contractual necessity: Delivering services you've requested
  • Legal compliance: Meeting our legal obligations

Your GDPR Rights

  • Right to access: Obtain a copy of your personal data
  • Right to rectification: Correct inaccurate data
  • Right to erasure: Request deletion ("right to be forgotten")
  • Right to restrict processing: Limit how we use your data
  • Right to data portability: Receive your data in a portable format
  • Right to object: Object to processing for marketing or legitimate interests
  • Right to withdraw consent: Withdraw consent at any time
  • Right to lodge a complaint: File a complaint with your local data protection authority

International Data Transfers

We're based in the United States. If you're outside the US, your information will be transferred to and processed in the US. We rely on standard contractual clauses and other lawful transfer mechanisms to protect your data.

To exercise your GDPR rights, contact info@elvetica.co.

 

Third-Party Services

Our website may contain links to third-party websites, tools, or services. We're not responsible for the privacy practices of these external sites. Review their privacy policies before providing any information.

Third-Party Integrations We Use

  • HubSpot: Marketing automation and CRM (Privacy Policy)
  • Google Analytics: Website analytics (Privacy Policy)
  • Scheduling tools: Calendar and booking services (varies by tool)

These services have their own privacy policies. We encourage you to review them.

 

Children's Privacy

Our services are not intended for anyone under 18. We don't knowingly collect information from children. If you believe we've inadvertently collected information from a child, contact us immediately at info@elvetica.co, and we'll delete it.

 

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

When we make changes:

  • We'll update the "Last Updated" date at the top
  • For material changes, we'll notify you via email or a prominent notice on our website
  • Continued use of our services after changes means you accept the updated policy

We recommend reviewing this policy periodically to stay informed about how we protect your information.

 

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, contact us:


Elvetica Strategy, LLC
Email: info@elvetica.co
Address: 418 Broadway Ste R, Albany, NY 12207
Website: elvetica.co