Cookie Policy

Elvetica Strategy, LLC
Last Updated: Feb 1, 2026

What Are Cookies?

Cookies are small text files that websites place on your device (computer, phone, tablet) when you visit. They help websites remember information about your visit, like your preferences and login status.

Cookies make websites work more efficiently and provide information to the website owner. They're standard technology used across the internet.

Types of Tracking Technologies

In addition to cookies, we may use similar technologies:

• Pixels (web beacons): Tiny images that track whether you've opened an email or viewed a page
• Local storage: Data stored directly in your browser for faster website performance
• Session storage: Temporary data that expires when you close your browser

Throughout this policy, we use "cookies" to refer to all these technologies.

Why We Use Cookies

We use cookies to:

1. Make the Website work properly: Enable core functionality like form submissions and navigation
2. Understand how you use the Website: Track which pages are most useful and where people spend time
3. Improve your experience: Remember your preferences and provide personalized content
4. Communicate effectively: Track engagement with our marketing materials and workshops
5. Measure what's working: Analyze traffic sources and conversion rates to improve our services

We don't use cookies to track your activity across other websites or build detailed profiles for advertising purposes.

Types of Cookies We Use

1. Essential Cookies (Always Active)

These cookies are necessary for the Website to function. You can't disable them.

What they do:

• Enable basic website features like page navigation and access to secure areas
• Remember form inputs so you don't lose data if the page refreshes
• Provide security and prevent fraud
• Load balance traffic across servers

Example use: When you submit a contact form, essential cookies ensure your submission is processed correctly.

Can you opt out? No. Without these cookies, the Website won't work properly.

2. Analytics Cookies

These cookies help us understand how visitors use the Website so we can improve it.

What they do:

• Count visits and track traffic sources
• Measure which pages are most popular
• Identify navigation patterns and bottlenecks
• Track time spent on pages
• Detect technical errors or broken links

Example use: We see that 70% of visitors read our framework articles before booking discovery calls, so we invest more in creating educational content.

Can you opt out? Yes. See How to Manage Cookies below.

Do these cookies track you across other websites? No. Analytics cookies on our site only track your activity on elvetica.co.

3. Marketing Cookies

These cookies track engagement with our marketing efforts and enable personalized experiences.

What they do:

• Track which marketing channels bring you to our site (email, LinkedIn, Google)
• Remember if you've downloaded a lead magnet or registered for a workshop
• Identify returning visitors vs. first-time visitors
• Measure conversion rates for calls-to-action
• Enable email personalization (e.g., not showing the same lead magnet twice)

Example use: If you download our "Operational Framework Template," we won't show you that same offer again—instead, we'll recommend related resources.

Can you opt out? Yes. See How to Manage Cookies below.

Do we sell this data? No. We never sell your data to third parties.

4. Functional Cookies

These cookies enhance your experience with personalized features. (Currently not in use but planned for future features like chat widgets.)

What they do:

• Remember your preferences (e.g., timezone, notification settings)
• Enable chat functionality and live support
• Provide interactive features like calculators or tools
• Auto-fill information you've previously entered

Example use: If we launch a chat widget, functional cookies will remember your chat history so you don't have to repeat yourself.

Can you opt out? Yes, but disabling these cookies may limit certain features.

Specific Cookies on Our Website

Here's a detailed breakdown of the cookies we use:

HubSpot Cookies

Provider: HubSpot, Inc.
Purpose: CRM, marketing automation, analytics
Type: Analytics + Marketing

 

Learn more: HubSpot Cookie Policy

Google Analytics Cookies

Provider: Google LLC
Purpose: Website analytics and traffic measurement
Type: Analytics

 

IP Anonymization: We've enabled IP anonymization in Google Analytics, which means your full IP address is never stored.

Learn more: Google Analytics Cookie Usage

Chat Widget Cookies (Planned)

Status: Not currently active, but may be deployed soon
Provider: HubSpot or similar chat service
Purpose: Enable live chat and customer support
Type: Functional + Marketing

When we launch chat functionality:

• Cookies will remember your chat history during your session
• You'll be able to pick up conversations where you left off
• We'll track whether you've chatted with us before to provide better support

You'll be notified via cookie banner when chat features are activated.

Third-Party Cookies

Some cookies are set by third-party services we use. We don't control these cookies directly, but we've vetted these providers for privacy and security.

Current Third-Party Services:

• HubSpot: Marketing, CRM, and analytics
• Google Analytics: Traffic measurement and behavior analysis

Potential Future Services:

• Calendar/scheduling tools: For booking discovery calls (e.g., Calendly, Cal.com)
• Video platforms: For embedding workshop recordings (e.g., YouTube, Vimeo)
• Payment processors: If we add paid workshops or services (e.g., Stripe)

Important: Third-party cookies are governed by the respective third party's privacy policy. We encourage you to review their policies:

• HubSpot Privacy Policy
• Google Privacy Policy

How to Manage Cookies

You have several options to control cookies:

1. Cookie Consent Banner

When you first visit elvetica.co, you'll see a cookie consent banner. You can:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences (choose which types of cookies to allow)

Your preferences are saved and respected on future visits.

2. Browser Settings

All modern browsers allow you to block or delete cookies. Here's how:

Chrome:
Settings → Privacy and security → Cookies and other site data → Block third-party cookies or See all site data and permissions

Firefox:
Settings → Privacy & Security → Cookies and Site Data → Manage Permissions

Safari:
Preferences → Privacy → Manage Website Data or Block all cookies

Edge:
Settings → Cookies and site permissions → Manage and delete cookies and site data

Note: Blocking essential cookies may prevent the Website from functioning properly. Blocking analytics or marketing cookies won't affect core functionality.

3. Opt-Out Tools

For specific services:

• Google Analytics: Google Analytics Opt-Out Browser Add-On
• HubSpot: Manage preferences via our cookie banner or contact us

4. Do Not Track (DNT)

Some browsers offer a "Do Not Track" signal. We respect DNT signals and will not track users who have DNT enabled.

Changes to This Cookie Policy

We may update this Cookie Policy as we add new features or third-party services. When we make changes:

• We'll update the "Last Updated" date at the top
• For significant changes, we'll notify you via email or a Website banner
• We may update our cookie consent banner to reflect new cookie types

We recommend reviewing this policy periodically to stay informed about how we use cookies.

Contact Us

Questions about cookies or how we use them? Contact us:

Elvetica Strategy, LLC
Email: info@elvetica.co
Website: elvetica.co